IP rights exist in many forms. In some cases they don’t need to be registered in order to be of value. Each type of IP provides different competitive advantages for its owners.
Protecting your intellectual property is crucial if your business is developing a new product, service, brand or process.
Our specialist advisers can help with international patents and patent searches, trademarks and trademark searches and designs and copyright. From time to time, we also run seminars and events in partnership with our many intellectual property legal practitioners.
Intellectual property protection for brands
Systems for the registering and granting the excessive use of brand-related intellectual property rights to their owners have been developed in order to allow companies to prove their ownership of brands, and then enable them to legally prevent others from copying or ‘free riding’ on their brand investments.
- Registered Trade Mark – a sign which can distinguish your goods and services from those of your competitors. It can be, for example, words, logos or a combination of both.
- Registered Design – a legal right which protects the overall visual appearance of a product.
- Unregistered Design Right – automatic protection for the internal or external shape or configuration of an original design.
- Copyright – automatic protection for original literary, artistic and musical creations, along with other categories of creative endeavour. Logos, jingles, labels and packaging etc. may be afforded copyright protection.
- Patent – protects new inventions and covers how things work, what they do, how they do it etc. In essence a brand may be the product itself.
- Domain Names – unique addresses that identify, and permit access to specific web sites. Domain names are registered with licensed registry operators who are overseen by ICANN